Marketing & Content
Campaign briefs, SEO pages, ad variants, brand-safe social, localization.
Custom GPTs
Outcome-driven assistants tailored to your business—built with rigorous instructions, private knowledge, safe tools/actions, and repeatable processes. I deliver systems that your team actually adopts.
StrategyGuardrailsRAG / KnowledgeTools & ActionsEvalsAnalyticsOnboarding
Where Custom GPTs Drive Results
Sales & RevOps
Account research, qualification, competitive intel, call prep, follow-ups.
Customer Support
Policy-aware answers, knowledge lookup, suggested replies, summaries.
Data & BI
Explain dashboards, translate metrics to actions, structured insights.
Engineering
Spec drafting, code review aides, migration notes, test scaffolding.
Operations
Playbooks, SOPs, task automation across Slack, Google, Notion, and more.
What’s in a Great Custom GPT
System Prompt & Roles
Crisp objectives, tone, constraints, and chain-of-thought behavior guidelines without leaking internals. Includes reusable prompt blocks and style sheets.
Private Knowledge (RAG)
Curated corpora with chunking/embedding strategy, citations, freshness rules, and access control. Supports docs, webpages, wikis, and DB extracts.
Tools & Actions
Safe function calls for search, retrieval, spreadsheets, CRMs, calendars, ticketing, and publishing (e.g., Slack, Notion, Google, HubSpot, Salesforce, GitHub).
Guardrails
Policy checks, PII/PHI filters, refusal patterns, and allow/deny lists. Clear user messaging and context windows to prevent drift.
Evaluation & Quality
Golden tasks, regression tests, and scorecards (accuracy, helpfulness, safety, latency, cost). Includes prompt/version management.
Analytics & Ops
Usage, cost, and response logging; feedback loops; A/Bs; and handoff workflows for human approval.
Engagement Options
Starter
1 assistant focused on a single outcome. Includes instructions, light knowledge base, safety checks, and basic evals. Handoff with playbook + onboarding video.
- 1–2 tools/actions
- Basic RAG (≤ 500 docs)
- Scorecard + golden tasks
Pro
Multi-use-case GPT with deeper data and integrations. Automated evals, review workflows, and cost/latency tuning. Team onboarding session.
- 3–6 tools/actions
- RAG with freshness & citations
- Automated evals + analytics
Enterprise
Multiple assistants and environments (dev/stage/prod), SSO, advanced policies, red-teaming, custom dashboards, and SLAs.
- Multi-assistant portfolio
- Compliance & data governance
- Observability + escalation runbooks
How We Work
- Discover: Goals, constraints, data sources, success metrics.
- Design: Workflows, instructions, data/knowledge plan, tool list.
- Build: Prompts, actions, RAG pipelines, policy checks, environments.
- Evaluate: Golden tasks, regression harness, scoring & fix cycles.
- Launch: Onboarding, docs, and approvals/handoff.
- Operate: Analytics, iterating prompts/tools, roadmap expansion.